Fat To Skinny

General Category => Events, Announce Events Here => Topic started by: Doug Varrieur on May 23, 2012, 09:03:38 AM

Title: Doug spreading the word :)
Post by: Doug Varrieur on May 23, 2012, 09:03:38 AM

I'm having great fun doing Zero taste testings and book signings at Walgreens!

(http://sphotos.xx.fbcdn.net/hphotos-ash3/p480x480/547254_386968104689230_151173548268688_1125082_984857685_n.jpg)

Title: Re: Doug spreading the word :)
Post by: umpa on May 23, 2012, 09:09:20 AM

Worst comes to worst he can be a greeter at Walmart! :D :D

Title: Re: Doug spreading the word :)
Post by: Andrea on May 23, 2012, 09:11:57 AM

That's always been my fall back plan.

Title: Re: Doug spreading the word :)
Post by: umpa on May 23, 2012, 09:15:29 AM

Me too.It fits my personality ;) i would dress like this though.....LOL!!!

Title: Re: Doug spreading the word :)
Post by: SarahC on May 23, 2012, 10:10:35 AM

Seriously - you need to get some friends to come visit the booth - people attract other people. If there are three or four people at your table, others will not be afraid to stop to see what's going on, and if some are buying, others will buy. Sometimes people are afraid to stop, even when they're interested, if they're going to be the only fly in the web. If I was in your neck of the woods, I'd come 'shop' and help suck people over to your display.

We used to use this tactic at craft shows after we noticed that people walking around would stop at the booth where other people were stopped. So we started visiting each other's booths and sure enough, where some are stopped, others will stop. It's like they're afraid that if they're the only ones there, the pressure to buy will be too much, but if others are there, they can stop and look it over without attracting too much attention.

Title: Re: Doug spreading the word :)
Post by: mouseissue on May 23, 2012, 12:37:04 PM

Hi Sarah! :)

People who do that are called shills.
As long as the "public" doesn't know (or figure it out), the tactic works well.

TV infomercials have used them for many years with great success creating sales "sizzle".

Title: Re: Doug spreading the word :)
Post by: Doug Varrieur on May 23, 2012, 01:00:13 PM

Thanks for the advice however none of that is necessary. When I'm at a store I ask everyone if they'd like to try our new sweetener. I'm always busy putting a drop into a cup of water. Everyone is always amazed that ZERO has no aftertaste. Some people buy the just ZERO some but just books some buy both. Walgreen stores are very busy  and there's never a lack of people....of course we all know how shy I am  :o :o  ;)

Title: Re: Doug spreading the word :)
Post by: SarahC on May 23, 2012, 02:22:21 PM

So I expect the next picture to show people at your table checking it out! :)