Well they advertise some strange things in the land of oz, the latest being 'virtual gastric banding'.
From the gist of it, it seems that they hypnotise you into believing that you have had the equivalent of gastric banding and you can only eat a certain amount of food. I wonder if the symptoms would be the same - for example - if you eat too much you will throw up or flush it through your system? or a different addiction will take it's place?
On the plus side, the danger of surgery is removed, which has got to be good.
I truly believe everyone who is overweight wants a quick fix (don't we all), but a lot of them don't want to put in any effort whatsoever. They want easy. You mention 'skip the white bread, potatoes and sugar' and people look at you as if (well as one forum member mentioned) you were suggesting they kill puppies.
They don't mention a cost, but I wonder what it would be; sure it won't be minimal. Everything at a price